RNP Chapter 695
Chapter 695
At the same time, in the office of the vice president of Oriental Media Company.
Watching the movie tickets of “The Wandering Earth” being sold at sky-high prices within just a few hours after the sale started.
Wang Xiaoyan, wearing a sapphire blue OL uniform and black silk high heels, was extremely happy and anxious at the same time.
The good news is that the pre-sale movie tickets of “The Wandering Earth” have not been broadcast yet.
Scalpers from all over the country can also sell movie tickets at 45 yuan a piece at sky-high prices.
This shows how popular “The Wandering Earth” is!
The audience was not disgusted by “The Fortress of the Magic City”.
Just one stick overturned a boat of people, and completely lost confidence in domestic science fiction movies.
On the contrary, I was moved by Su Mo’s way of rising to the challenge and washing away the shame for domestic science fiction films, and I supported it even more.
And what I am anxious about is…
The ticket prices are too high by scalpers!
In such an outrageous situation, potential risks and disadvantages will also appear.
First of all, it is difficult for many ordinary audiences to grab movie tickets under the competition of a large number of scalpers.
Those audiences who were originally looking forward to this movie will inevitably feel suffocated after failing to buy tickets again and again.
In anger, they are likely to give up watching it, and cause dissatisfaction and criticism from public opinion on the Internet.
Accuse the distributor and the ticket market of poor supervision, thus affecting the reputation of the movie and the image of Oriental Media Company.
In addition, the mood when watching a movie is definitely different when buying a ticket for 45 yuan and a ticket for 450 yuan.
It’s like when you spend 198 and actually order a young and beautiful beauty with a stunning figure and face.
Even if the service of this beauty is not so good, most people will be happy because they will feel that they have made a profit.
It is only 198 yuan, which is a big profit. What else do you want?
But if you spend 998 yuan and order a beauty with similar figure and appearance.
Under the same service attitude, you will definitely feel very unhappy.
I have spent so much money, and you are still giving me a bad face?
This phenomenon is called “exceeding expectations effect” in psychology
The same principle applies to “The Wandering Earth”.
After spending 45 yuan for the normal ticket price, the audience will feel that it is worth the money when seeing the amazing special effects and visual feast.
After watching it, they will naturally give high praise and form positive word-of-mouth communication on the Internet.
But if you buy the ticket from a scalper, you will spend 450 yuan.
Even if the movie itself is excellent, the audience may feel that it is not satisfied with the movie because of the high ticket price.
Even in the process of watching the movie, they will unconsciously become more picky and magnify some small flaws that they might not care about originally.
This is extremely detrimental to the word-of-mouth spread of a movie!
Originally, it might have triggered spontaneous publicity from the audience with its excellent quality.
Now, some audiences may choose to remain silent or even give negative comments because of the ticket price issue.
In addition, the rampant scalpers and the overly high ticket prices will also disrupt the normal ticketing order.
At the same time, some ticket sellers will resell the movie tickets of “The Wandering Earth” for profit.
They obviously have tickets in their hands, but they deliberately do not sell them to the audience, but resell them to scalpers to make a profit.
This phenomenon was common in some hospitals before.
Ordinary people go to make an appointment with experts, but they can’t get an appointment even if they queue up overnight.
In desperation, they have to spend a sky-high price to buy an appointment from scalpers.
Driven by such huge interests, the phenomenon of collusion between theater ticket sellers and scalpers is difficult to eliminate from the root.
As a result, Oriental Media and major theaters will face great difficulties and challenges in future ticketing arrangements!
Under this circumstance, it was the first time that Wang Xiaoyan and major theaters were so worried about the high popularity of the movie!
Faced with such a thorny problem, Wang Xiaoyan quickly convened the company’s legal team and marketing team to discuss response strategies.
Almost in the shortest time, Oriental Media issued a statement.
Emphasizing that the company firmly opposes the ticket speculation of scalpers and promised to take a series of measures to protect the audience’s reasonable ticket purchasing rights.
At the same time, theaters in various places also issued urgent statements to strengthen the supervision of ticket sellers.
Management and supervision.
Once it is found that there is collusion with scalpers to scalp tickets, the police will be called immediately to deal with it seriously and pursue their legal responsibilities.
In order to meet the audience’s demand for watching movies, theaters in various places have also temporarily decided to increase the number of films.
And cooperate with major online ticketing platforms to adopt real-name ticket purchase and purchase restrictions to limit scalpers’ ticket scalping.
In addition, Oriental Media Company has also set up a special reporting channel online.
Encourage the audience to actively report scalpers, and give a cash reward of 500 yuan to those who can provide effective clues.
Under the leadership of Wang Xiaoyan and Yang Mi, the public relations team of Oriental Media has launched a series of combined punches.
It also allows many netizens and fans to see the sincere attitude of the producers of “The Wandering Earth” towards the audience.
In this way, those netizens who did not buy tickets or whose ticket prices were too high by scalpers.
The depression and anger in their hearts have dissipated a lot unconsciously.
After all… sometimes netizens just want an attitude.
In this regard, Oriental Media, led by Yang Mi and Wang Xiaoyan, has almost made a textbook-like perfect response.
Just as we dealt with this potential crisis, time was passing quietly.
Unknowingly, it was already 18:05 in the afternoon.
There were only 25 minutes left before the official premiere of “The Wandering Earth”.
And this time period happened to be the peak time for office workers to get off work.
Many viewers who grabbed tickets online in advance took a taxi or rode an electric car to the cinema as soon as they got off work.
This also led to a long queue in front of the cinemas in shopping malls in various cities.
That posture was even more exaggerated than staying up late to queue up and urinate blood in order to grab a doll at Disney.
Normally, ordinary movies start checking tickets ten minutes in advance.
But there were too many people queuing up today, and theaters everywhere started checking tickets 20 minutes in advance, or even half an hour in advance.
The ticket checkers in the theaters were so busy that they were sweating, and their hands were about to cramp from punching holes.
But fortunately, audiences in major cities basically sat down before the film started.
With the arrival of 18:30, the lights in major theaters were turned off on time, and “The Wandering Earth” officially premiered!