Siheyuan: Huairu is eighteen, Shazhu calls her mom

Chapter 514 Answering questions

Qin Ye’s winery is very efficient.

In just half a month, the bottle and packaging of Erguotou were upgraded, and even the slogan was specially designed.

Although Qin Ye also wanted to advertise on CCTV, he gave up after learning that the advertising fees were high.

That’s right, ever since Xu Huizhen’s Erguotou became a best-seller after it was advertised on CCTV, the TV station seems to have found a way to make money in recent times and has been widely recruiting advertisers from the society.

You know, CCTV is a nationwide television station. Once businessmen from all over hear that they can advertise here, they will naturally flock to it.

There are only so many advertising spots, so naturally the one who bids the highest will win. And under the competition among many businessmen, the advertising fees of TV stations are increasing, so that even a small advertisement requires a lot of money.

CCTV naturally made a lot of money, but for a small winery like Qinye, the advertising fees were not something they could easily afford.

After much deliberation, Qin Ye decided to use the money to promote the product in newspapers, magazines and major hotels.

However, restaurants and supermarkets are not willing to buy his high-priced wine.

After Qin Ye ran around, he found that few people were willing to cooperate with him.

Even though there were a few companies willing to sell his Erguotou on his behalf, they cancelled their agency agreements after discovering the results were not good.

"why?"

Qin Ye couldn't understand this result.

Obviously, they imitated the Erguotou of Sijiucheng across the street, and the price was raised, and the quality was also improved, but the market feedback was very sluggish.

How bad is my Niulanshan Erguotou?

"Boss, Xu Huizhen wants to see you!"

Just as Qin Ye was looking at the financial statements showing heavy losses, puzzled, the secretary walked in.

"Xu Huizhen?"

Qin Ye frowned, and his face darkened.

"What is she here for?"

The secretary said,

"Boss Xu said that she is here to help him solve his doubts!"

Qin Ye, "..."

Xu Huizhen is now his mortal enemy. If it weren't for this woman who was involved in the Sijiucheng Erguotou, his winery wouldn't have suffered such serious losses.

Qin Ye felt that Xu Huizhen came to laugh at him.

I wanted to refuse directly, but after thinking about it, I finally sighed.

"Let her in!"

"Yes!"

The secretary nodded, turned and left the office.

Not long after, a charming woman appeared in Qin Ye's office.

"Oh, Boss Xu, I am so sorry for not welcoming you. Boss Xu is such a busy man, it must be a gust of wind that blew you here!"

Looking at Xu Huizhen who was so close to him, Qin Ye said with a forced smile.

Competitors are enemies. Now Xu Huizhen's wine is selling well, but his wine is unsalable. How can he be happy?

"I like to get straight to the point."

Xu Huizhen ignored Qin Ye's sarcasm and sat down directly.

She looked at Qin Ye and smiled slightly.

"I know you are full of doubts now. You don't understand why my wine is so expensive, but people still pay for it. You don't understand why you copied my model, but no one paid for it. Is it true or not?"

Qin Ye, "..."

Xu Huizhen crossed her arms and said proudly,

"I know!"

"Oh? How do you say this?"

Upon hearing this, Qin Ye couldn't help but frown and become serious.

Xu Huizhen smiled without saying anything and pointed to the empty cup on the coffee table.

Qin Ye smiled awkwardly, stood up quickly, and personally made a cup of hot tea for Xu Huizhen.

"Boss Xu, what you just meant..."

"Simple!"

Xu Huizhen took a sip of tea and said lightly,

"I'll tell you why!"

She looked at Qin Ye and said,

"First, those bottles and packaging may look high-end, but they are not the reason why our Erguotou is so popular."

"Secondly, even if our wine was featured on the Spring Festival Gala, it was just a promotional advertisement and it is not the reason for its popularity."

After these words came out, Qin Ye became more confused.

It’s obvious that your Erguotou is so popular!

Now he refuses to admit it!

“I sell demand!”

Xu Huizhen smiled gently and slowly told her what He Daqing had taught her.

"The thing that is most in short supply in the market now is wine. Especially in our city, we have wine from all over the country. They are priced well and taste even better. But why is it that only our Erguotou is popular?"

"why?"

"Because our wine meets the needs of our customers!"

Xu Huizhen explained,

"Qin Ye, times have changed. This year's economic development is even more prosperous, and there are business owners everywhere. If they want to do business, they have to socialize, and if they want to socialize, they need to drink and eat. But do you think that ordinary wine can be served on the table for such an important banquet?"

Qin Ye seemed to understand something.

“They need mid- to high-end wine?”

"Yes."

Xu Huizhen said,

"They need appearance, they need class, they need to express their sincerity, and our winery meets their needs. Our Erguotou is the specialty of Sijiucheng. The old Sijiucheng people like to drink this wine the most, it has historical heritage. They need class, so we maximize the class. To be able to afford this kind of wine, you don't just need to be rich, you also need great energy."

When Xu Huizhen first heard about this high-end trading theory, she was also very shocked. When she mentioned it again, as expected, she saw the same expression on Qin Ye's face.

"I see, I've learned a lesson!"

Qin Ye nodded thoughtfully. He had to admit that what Xu Huizhen said did make some sense.

But then, he suddenly frowned again.

"its not right……"

Xu Huizhen seemed to have anticipated this and said with a smile,

"You want to say, you have raised the price and quality, why don't others buy it?"

"Yes, yes, why?"

Qin Ye nodded repeatedly. At this moment, he was like a primary school student in front of Xu Huizhen.

What Xu Huizhen said just now does make sense, but after upgrading her own winery, she has also been moving in this direction. Why doesn't it work?

Also, why did Xu Huizhen tell me this?

"It's very simple!"

Xu Huizhen spread her hands and said with a smile,

"Because Sijiucheng already has Erguotou, it's Sijiucheng Erguotou. Now everyone has heard of this brand and knows that Sijiucheng Erguotou is a high-end product."

"And you, at this time, launched Niulanshan Erguotou, and the price has skyrocketed. What do you think people will think of this?"

Qin Ye was stunned, "What do you think?"

Xu Huizhen snorted, "Of course I think you're a fake, you're a low-class person."

Qin Ye, "..."

Niulanshan Erguotou has been around for many years, how come it suddenly became a counterfeit product?

But what Xu Huizhen said seemed to make some sense.